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Francesca x New Balance 204L Colourway Launch, Australia
We’ve partnered with New Balance to celebrate the launch of their new 204L colour ways and we’re bringing it back to where it all began.
Market stalls. Little treats. And a full-circle moment for us
Find Your Nearest Activation
Join us outside select New Balance stores across Australia:
Adelaide
Rundle Mall, outside New Balance
Sydney
Westfield Bondi, outside New Balance
Gold Coast
Pacific Fair, outside New Balance
11–12 April 2026
Come early. It’s first in, best dressed.
Your Chance To Win
We're also giving you and a bestie a chance to win a pair of the new 204Ls and a limited-edition designer bracelet stack each.
Visit our Instagram for your chance to win!
What’s Happening
Think: your favourite kind of “little treat”, but elevated.
- A market stall (just like our beginnings)
- Pastry + floral collaborations at each location
- Brand new New Balance 204L colour ways
- And something special from us…
Your Gift, On Us
With purchase of the new 204Ls, receive a limited edition Francesca beaded bracelet.
Designed to match the 204L colours, each piece is a small reminder that the best things are personal.
Why We’re Here
We started at a market stall in Hobart — hand-beading jewellery, one piece at a time.
So this? It means something.
We absolutely love that New Balance has invited us back into that space…
And now, you get to be part of it.
Discover the new New Balance 204L colour way launch in Australia with Francesca Jewellery. Visit our pop-up activations in Rundle Mall Adelaide, Westfield Bondi Sydney, and Pacific Fair Gold Coast from April 11–12. Celebrate the latest New Balance release with exclusive gifts, personalised jewellery, and a market-style experience inspired by our beginnings.
