Month In Review

This was a gift for my daughter on receiving an award that was very significant for her. The charm and beautiful message of transformation was perfect for the occasion.

Michelle P. (Malachite Trove Charm) ⭐⭐⭐⭐⭐

My daughter received her gold locket. It was an amazing gift which she will have close to her heart for years to come. The locket holds two beautiful memories of her and her father.

I was very grateful to the sisters who own and operate Francesca — very kind and supportive of my request.

Kaye (Lockets) ⭐⭐⭐⭐⭐

This is my first Francesca piece and I’m obsessed. The fob necklace is so beautiful to wear on its own or layered with a shorter chain. It’s lightweight and the perfect gold colour. I love the golden hour charm and its versatility. Even my teenage son, who notices nothing unless it’s soccer related, commented on how nice my necklace was!

Anon (Golden Hour Fob Necklace) ⭐⭐⭐⭐⭐

I purchased my bracelet in person at the Hobart store. The staff member was very helpful and pleasant, and she took the time to assist me with my purchase. Such a lovely store and beautifully set out.

Anon. ⭐⭐⭐⭐⭐

This Valentine’s Day, we’re celebrating someone you adore: your partner, your people, or yourself. To mark the moment, we introduced two new designs: the Adore Studs and Adore Huggies, made to be loved now and always.

THE VALENTINE'S DAY EDIT

We headed to Spring Bay Mill to disconnect, reflect and set intentions for the year ahead - as a brand, as leaders and as people. Making space to pause helps us move forward with clarity and purpose.

READ MORE

You sold out our very first Studio Edit release in just a few days. These considered studio designs are created in small quantities, defined by craftsmanship, intention and timeless design. Once they’re gone, they’re gone. Don’t miss the next one.

FOLLOW US

Three timeless designs, created for the story you’re stepping into this year: the Birthstone Huggies, Birthstone Bracelet and Birthstone Necklace. Each piece is designed to be worn close, every day.

DISCOVER BIRTHSTONES

This month we launched our 2026 Awareness Bracelet design in partnership with the Indigenous Literacy Foundation. Together, we’ve raised almost $40,000 since our partnership began. Your support helps open doors to opportunity, culture and choice for Indigenous communities.

SUPPORT THE ILF

New Year, New Store

We kicked off 2025 by pressing pause on our Hobart store, not to step back, but to level up. While our team worked alongside the builders, Hobart found a temporary home and the dream store you deserve started taking shape.

Charity partner of the month: Indigenous Literacy Foundation

Create Your Story

We relaunched our Create Your Story campaign, bringing a pop of colour and all new charms so you could become the designer in creating meaningful pieces.

Leading with Intention

We held our very first management retreat, bringing our leadership team together to reflect on 2024 and map out what’s next. It set the tone for a year focused on growth, clarity and how we could refine Francesca even more.

Charity partner of the month: Dementia Australia

March for Women, With Women

March was a month of purpose. We celebrated International Women’s Day as a team and backed it with action. We launched our Endometriosis Australia Awareness Bracelet, continuing to use jewellery as a platform for impact, and in the 12 months prior it helped raise $12,000 to support vital awareness and care.

Charity partner of the month: Endometriosis Australia

Our biggest Mother’s Day yet!

We launched our most significant Mother’s Day campaign to date, celebrating the women who shape us. Featuring Ellidy Pullin and Sarah Davidson, it was a heartfelt reminder that the best gifts carry real meaning.

Introducing Soldered: A New Way to Design

2025 saw the launch of our 'Soldered Collection', and a whole new way to design pieces on our website. With custom soldered charm jewellery now online, creating your dream piece became easier and even more personal.

Hobart, Reimagined

After months in the making, we reopened the doors to our brand-new Hobart store. We celebrated alongside some of our most loyal customers, and couldn’t be prouder of the space we’ve built for the Franc Fam.

Charity partner of the month: Motherless Daughters

A Franc Fam Mother’s Day

Mother’s Day came to life in store and online with the Franc Fam celebrating together. We also launched one of 2025’s best sellers, the Tate Hoops! A piece that quickly became a forever favourite.

Charity partner of the month: Autism Awareness Australia

EOFY Blitz: 5 Hours of Chaos (in the Best Way)

After last year’s EOFY success, we brought back our iconic “50% off for 5 hours only” event. You showed up in a big way, and it turned into one of our most high-energy, blink-and-you’ll-miss-it moments of the year.

Charity partner of the month: Cystic Fibrosis Australia

Byron Bliss

We escaped Hobart’s winter to shoot the 'In the Summertime' campaign in bright, sunny Byron Bay. The warmth, colour and coastal energy set the scene for our SS25/26 story.

Bold & Cold Takes On Winter

Back home, we leaned all the way into the chill with Bold & Cold. Layering became the hero, and winter styling got a fresh, fearless upgrade with our newest collection.

Charity partner of the month: Be Hers

A Very Special Franc Fam Arrival

August brought a beautiful milestone as our Creative Director and Co-Founder, Rachel, welcomed her new little love. Even as the year ramped up, this moment reminded us what matters most - family, joy and celebrating life’s magic.

Charity partner of the month: Epilepsy Australia

Be Both, Wear Both

We launched our two-toned collection 'Duo' that quickly became a Franc favourite. Designed to move with every side of you, from boardroom to dance floor! The capsule collection celebrated contrast, confidence and versatility.

Charity partner of the month: SPEAK UP! Stay ChatTY

In the Summertime, Finally Here

Our SS25/26 collection landed with over 50 new pieces, including 40% made in-house. 'In The Summertime' is all about memory-making, sun-soaked moments and jewellery that feels like a snapshot of your life.

Stacking, Simplified

Alongside the collection, we launched our new Stack App online. It makes it easier than ever to build and visualise your perfect bracelet stack, your way, in just a few clicks.

Charity partner of the month: National Breast Cancer Foundation

Happy 14th Birthday To Us

We celebrated Francesca’s 14th birthday in style, with a cake in HQ and a present for you: our iconic logo designed as a pavé stud, for those lucky enough to have snapped them up before they sold out. What an incredible journey from our Salamanca Market days. 

Our Biggest BFCM Ever

This year’s Black Friday Cyber Monday was our most successful to date. The response was huge, the energy was high, and we were reminded again how powerful this community is.

Hello Armadale: A New Flagship Opens

We opened the doors to our newest store on High Street, Armadale. It marks an exciting new chapter for Franc in Victoria, and a beautiful new space for you to visit, explore and create in person.

Charity partner of the month: Pancare Foundation

Franc-chella & Festive Giving

We celebrated the year that was with two epic Franc-chella themed Christmas parties, in both Melbourne and Hobart. Carrying the Christmas that spirit beyond our walls, our leadership team spent a day with the Salvation Army packing orders for their Christmas Appeal. Helping support families during (what can be) a hard time of year really fuelled our passion for giving back.

Charity partner of the month: The Salvation Army Tasmania

Pancare provides support to those affected by upper gastrointestinal cancers and funds world-class research to improve outcomes. Together, we’ve reached our next gtoal of $40,000 donated since the partnership began.

DONATE NOW

Our Advent Calendar, Christmas Baubles, Christmas Bon Bons and Christmas Gift Sets have been flying out the door faster than our elves can make them. Only a few weeks left to claim the prettiest gifts under the tree.

SHOP CHRISTMAS

Fourteen years ago, we could never have imagined the journey ahead. What began as two sisters with a shared vision has grown into a community of thousands of incredible people who wear their stories every day.

Our newest boutique brings our signature warmth and storytelling into a refined, tactile and luxurious space, where you can experience our Create Your Story design process in person.

VISIT US IN-STORE

We teased it on our Instagram and many of you guessed it: we are opening our third store in Armadale, Melbourne. We cannot wait to welcome you to High Street. Stay tuned for more details about our opening week. 

Follow Us

Hannah sat down with one of our longest-standing team members, Kelsie Philips, to share her 11 year career story at Franc and how she balances being best friends with her boss. 

Listen Now

We travelled to Sydney for a pop-up with FRANKIE4, FIGUR, and BOOST LAB Co., celebrating style, beauty, and self-care. The best part? Meeting so many of our Sydney Franc Fam in person.

Behind the scenes

This collection has been a true labour of love, nine months in the making. Seeing so many of you wear and love the pieces fills us with joy, which is exactly what this collection is all about. It’s our love letter to the Aussie summer: full of sunshine, colour, and carefree moments. Take it with you wherever this season leads.

Shop The Collection

This October, we partnered with NBCF for the Xth year in a row. Every day, 58 Australians are diagnosed with breast cancer and we’re proud to support NBCF in their mission to reach zero deaths from breast cancer. Together with your help, we’ve raised $X this month, and over $120,000 since our partnership began. Thank you for helping us stretch awareness further.

Support the NBCF

To celebrate the launch of our upcoming collection, we have been meeting with some of our customers who’ve been with us since the beginning. You all fell in love with Isabel, who at 101-years-old still visits us in-store every fortnight.

MEET ISABEL

We started giving you all a behind-the-scenes peek at our upcoming SS25/26 collection, In The Summertime. Launching on Thursday 2 October, this is our largest collection to-date. 39% made right here in Australia, it celebrates the carefree joy of an Australian summer. Our email subscribers will get exclusive access on Wednesday 1 October at 8pm.

REGISTER

In this month’s podcast we chatted with Mitch McPherson about turning grief into a movement to help others, as well as some of our long-time staffers including Francesca the person!

LISTEN NOW

Be both! Our Duo Capsule Collection is the ultimate two-tone jewellery for an on-trend refresh. Mix, Match. Merge your worlds.

BROWSE COLLECTION

This month, for the first time, we partnered with Epilepsy Action Australia to support Australians living with epilepsy. Thank you for helping us stretch awareness further. Shop here to support.

Winter went out with a bang in drops two and three of our capsule collection- designed to keep you hot through the cold. Shop the final drop here.

In this month’s podcast, we shared our raw account of a first-hand encounter with human trafficking — a moment that could have changed everything. Listen Now.

Our in-house studio set the stage for new designs, soon to launch in a capsule collection next week. Keep an eye on your inbox for the first look.

A magical weekend in Sydney with Francesca Bridal at the One Fine Day Expo, where we showcased our bridal collection and created personalised lockets for brides-to-be.

Seven years in the making — Sebrina's son, Muhammad, has finally joined her in Australia following his VISA approval. He made the most beautiful surprise entrance at Franc HQ. Watch here.

"Francesca is a A1 all round. I have only ever been able to shop online due to living 4 hours away. Somethings don’t suit, or decided on something else no hassle returns. But the jewellery it’s self last so long without issue, I get the polish out ever 2 months and give them some love back to new. Last count 7 sets of earrings (probably more haha). 3 necklaces, 3 bracelets my all time favourite is my pendant necklace with a clasp and my husband & my rip dog who we loved for 13 years. Always close to the heart." - Jem M

"Hi Beautiful People I love my Blue Lace Agate Opulent Charm My little Shih Tzu TeddyBear passed away a month ago and I wanted something to keep him close to me.. and I saw you on Facebook. I searched through and found this lovely charm for my necklace, now I can feel that he is near me. Thank-you so much XOXO" - Lorraine B

"Thank you Francesca for a fun Saturday morning. It was great to get out and about with my daughters , talk to some new people and have a bit of fun. Another way you have given back to our community. A big thank you to all of your wonderful team who came down to help out. One of my fingers is still numb but was totally worth it - we were one of the lucky ones but having fun and building memories was the best. Keep up the wonderful work you all do - always have a good experience with your Hobart girls." - Natalie