Skip to content
eCommerce & Digital Marketing Manager (Full-time) APPLY NOW
Who are we?
Francesca is the on-trend designer jewellery label by sisters Hannah and Rachel Vasicek. Established at Tasmania’s famous Salamanca Markets, Francesca has grown to be a much-loved Australian brand with an international online store presence and stores in both Hobart and Melbourne. Francesca is everyone’s go-to jewellery brand. Founded on the belief that success means nothing unless you’re giving back, Francesca combines beautiful design with an empowering purpose.
So what exactly does all this mean?
As the eCommerce and Digital Marketing Manager, you’ll have the opportunity to help grow our brand through this next rapid growth phase. With extensive experience in eCommerce, are you someone with attention to detail, able to execute efficiently and proficient in reporting. If you thrive on attention-to-detail and focused on producing a high standard of work, we want to hear from you. This role is at the heart of the engine room of marketing and is a ‘behind-the-scenes’ position where you’ll be involved in many parts of the brand and a big contributor to our KPIs.
What's involved?
The eCommerce and Digital Marketing Manager will develop and execute a data lead performance digital marketing strategy to trade the Francesca website and apps to deliver sales and profit targets. The role will work closely with our Creative Director (Rachel) to balance brand with performance. Scalable execution of paid media to maximise profit including management of agencies and joint ownership of creative asset performance.
Responsibilities:
- Strategy - Develop and execute a data lead performance digital marketing strategy to trade the Francesca website and apps to deliver sales and profit targets.
- Paid Media Management - You will work closely with the Creative Director to balance brand with performance. Scalable execution of paid media to maximise profit including management of agencies and joint ownership of creative asset performance.
- Marketing Channel Analysis - Profitable and scaleable execution of marketing channels including, affiliates, SEO, EDM, CRM and other channels as needed.
- Customer experience - Optimise the online customer experience to increase retention and LTV, ownership of loyalty program.
- Website optimisation - Continually optimise the site and app to increase conversion rate and AOV, through testing and data led insights.
- Privacy and risk - Overall ownership of privacy for the company, ensuring we are compliant with relevant legislation.
- Website Management - Efficient management and optimisation of the entire website and app including international stores, product uploads, website content, logistical offerings, visual merchandising and promotional offerings.
A few must-haves:
- Must have ecommerce experience (ideally Shopify, but please provide examples)
- Must have understanding of SEO principles and best practices (ongoing training provided)
- Must have experience in Facebook Ads Manager and Google Ads (ongoing training provided)
- Able to work autonomously
- Detail oriented and lover of spreadsheets
- Bonus points/ task - along with your application, please submit a review of our website
For more details and to request a copy of the full Position Description, contact Leanne Johannesen at leanne@francesca.com.au.
If you meet the selection criteria and have appropriate work right, we encourage you to apply via Seek by visiting;
Applications close: Friday 3rd May 2024